In the fledging careers of rappers, one thing is consistent: the unique and never before seen image of bravado they sell the public. Constantly, artists are trying to convince us they are one of a kind and the picture they’re painting can’t be duplicated by anyone.
However, we all know that’s a bunch of bullshit.
Eventually, that hardened persona is just a well thought out mirage to get into the business to make as much money as possible.
When Jay-Z was crowing that you “Can’t Knock the Hustle” who would have thought that a few short years later he’d be touring with a former member of N’SYNC. Or that Ice Cube would go from belting out controversial lyrics with NWA to entangled in an eternal struggle with a stubborn aluminum Coors Light can.
Fresh out of the clink, Ja Rule wants to follow in those footsteps and show the world he’s “multidimensional” too. Instead of howling “Murda!”, he’s introducing his own prison microwave cookbook. Straight gangsta.
After taking an “up north trip” for two years on gun charges and tax evasion, Mr.Rule has had a delightful time with correctional cuisine. “In jail, they’re pretty crafty”, he said. “We made lasagna, we made cheesecakes, we had lots of things”
I can see it now. Turf wars and freestyle battles over mofongo recipes. Maybe even secret diss tracks entitled “Dat Grilled Cheese” remix.
Soon he’ll be shopping his book on Good Morning America. Then the entire rapper sellout journey will be complete.